Who Needs ReVision?
VCs
and investors, who:
1. Need a realistic, unbiased, experienced, execution
driven team to revitalize an under performing product.
2. Have an outstanding team of technologists at a portfolio
company, but lack the "in the trenches" understanding
of how to take a product to market and create a winner.
Small startups who:
1. Know they have a potentially great product
but don't understand why they have limited company and brand
recognition in the marketplace.
2. Are ready to launch a revolutionary product or technology,
but don't have the media relationships required to get their
story heard and covered by the movers and shakers in the industry.
Medium to large corporations who:
1. Have a "good" product but lack the
time or internal resources to develop the newsworthy angle and
"spin" required to get the attention of the press
and analysts.
2. Have already launched a product that seemed to have great
potential - but got disappointing - or worse yet, no press coverage.
3. Are fed up with the fact that everyone seems to know all
about the competition, but no one has ever heard of them or
their products...
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What is the Smartest Positioning
& Launch Plan?
ReVision
is the second critical phase of the VisibilityBlast Launch Program.
After
the RealityCheck phase has performed the essential research
and analysis, and determined that your product's viability potential
is promising, we start the ReVision phase.
ReVision has been designed to determine just what changes need
to be made to your product in order to make it successful. These
changes may be as simple as revised messaging and changing the
category in which you compete, or as challenging as feature
changes and user interface redesign.
Either way, it often requires your executive team to make hard
business choices in order to ensure a big-win with analysts,
industry press and pundits, and even more importantly, with
your customers.
This phase in the process will build upon the research we conducted
for you during the RealityCheck phase. We put together a high
level Market Requirements Document (MRD), and create the launch
plan that includes the strategic goals, tactics, and time line
required to win. At every step in the process, we test the product
and its messaging with key customers and/or industry analysts
under Non Disclosure Agreement (NDA) protection to ensure success.
ReVision will provide you with the key positioning, effective
messaging, a comprehensive launch and action plan, the tools
required to take your story on the road, and the entrée
to the most influential decision makers and industry movers
and shakers. Our integrity, honesty and ingenuity, combined
with our 30 years of experience and "street smarts",
have enabled us to take unknown products and create category
winners. We can do the same for your product too.
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At
the end of the ReVision phase you will have:
1. A clear understanding the steps
you must take with your product to meet the needs of your target
customers. This includes features, usability, messaging, and positioning.
2. A roadmap for the winning strategy (Game of Chess) and a "what
if" scenario of competitive moves and counter moves so you
will be prepared at each juncture.
3. Established relationships with key "early adopters"
- pundits, and reference customers that can be quoted and referenced
in the marketing tools and used for future press interviews.
4. A customized target list and relationships with key editors,
journalists, pundits, and freelance writers to ensure the optimum
coverage of your product on TV, radio and television and in print.
5. A jointly agreed upon plan and budget for new or modified communication
tools, such as web site, brochures, press materials, and sales
kits that will be required for success*
6. A comprehensive marketing launch (or re-launch) plan - detailing
the major project milestones and time lines for all actions, schedules,
and owners (for both internal and external resources and contractors)
to ensure your launch is a success!*Can be developed in house
or by VisibilityBlast team.
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