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VCs
and investors, who:
1. Need an assessment on a product's potential, before its launch
2. Need a "second opinion" on how to salvage a poorly-performing
investment
3. Need an unbiased and honest assessment of a portfolio company's
product and its potential.
4. Must have the facts on whether to further invest in a project
Small Startups, who:
1. Are
about to launch "The Product" and are worried they're
embarking down the 'wrong' path.
2. Need
a full assessment of how their product will likely do in the
marketplace.
Large
Corporations, who:
1. Need a "second opinion" or an unbiased
and honest assessment of the company's product and its potential
2. Need
to know whether to proceed with a new product launch
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Are Your Product & Plan Viable?
RealityCheck
is the first critical phase of the VisibilityBlast Launch Program.
It is the research and analysis phase where we have your product
team fully understand the marketplace, the likely pitfalls,
and the necessary changes to the product, positioning, and launch
strategy required to have a best-selling hit.
It
answers six vital questions:
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Are the right customers out there that really want your
product?
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How
will your product fare vs. competitors once it's released
into the marketplace?
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What
adjustments are needed to the product and it's marketing
in order to be a major success?
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Is
your organization capable of successfully launching this
product and strategically sustaining it into the future?
-
What
organizational adjustments might be required?
-
Is
there a solid business case for this product?
RealityCheck
gives you the confidence to either kill the product, or move
forward and make the necessary changes to have a major win.
The second phase, ReVision, is designed to drive those changes,
by helping you to tweak the product, positioning, and branding,
ultimately shifting your struggling product into a winner.
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Should this product be funded?
RealityCheck
is designed to determine whether your product has what it takes
to become a major hit.
Given the rapid pace of change in technology, and competitive
pressures, continuously launching a stream of new products and
services has been a mainstay of our industry.
This constant pressure from the investor makes it difficult to
step back and ask the most important question of all:
Is
this a smart business to pursue?
If
the answer is "No", or the question is never honestly
answered, millions of dollars can be wasted following a strategy
that was doomed from the start.
We get to the heart of the matter and ask the tough questions
and listen to the answers from your customers, employees, and
the industry press and analysts.
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